A Life of Fashion
IMAIMA is a fashion brand from Berlin, weaving stories inspired by a woman's life, her identity, and her love for culture. Known for its art, history, culture, vibrant streets, and diversity, Berlin is IMAIMA's prime inspiration. Our collections are a combination of modern fashion silhouettes and middle eastern hand craft embroideries. The ethos of India's tradition of hand-crafting, and Berlin’s art & culture are our core strength.
IMAIMA's creations comprise of unique designs with a strong connection hand crafted embroideries, Azo-free dyeing and hand-woven fabrics.
Our idea of innovation is to create a design which is fashionable yet sustainable. The garments are made of natural fabrics crafted from 100% cotton and are completely re-recyclable. At IMAIMA we relentlessly work towards making innovative designs ensuring zero waste. We use our leftover fabrics to be used for smaller styles or upcoming collections. We aim to produce in limited quantities to ensure that our designs are exclusive, which reduces the cost of storage and minimizes wastage. Our intent is to work with local artisans from Jaipur, in order to provide them livelihood, build a lasting relationship with them, and encourage them to grow with us. IMAIMA's production process is ethical from choice of suppliers to the making, and each piece denotes the hard work of talented artisans.
Our founder and director Bahhareh is deeply invested in the idea that empowered women lead to an empowered legacy. What fascinates and inspires her are the stories which are untold, they unfold and unravel in IMAIMA’s designer outfits. As a preteen, Bahhareh’s muse was her father’s petite fashion store in Berlin, where she took great delight in assisting her father. This could have been the inception of IMAIMA.