Today I would like to introduce you to my dear friend Nicola, the owner of Madder Cutch & Co. Based in Stamford, Lincolnshire, Nicola makes beautiful hand screen printed linens for home furnishings. Her whole production process is kept in-house to maintain high standards and to consider the environment. Nicola and I have met in London, where we both studied Textile Design. "Do what you love and follow your heart.", she is the kind of person who always finds a suitable solution for any problem. To me, she embodies peace and strength. Make sure you read the interview below and visit her website here. You will love her work!
What is the muse behind your brand/business?
Plants and their natural form, drawing them and playing with their shapes to make a repeating pattern.
What empowered you to start your own brand/business?
I love to create things and sharing my creations required an outlet. When I was confident my designs were also liked by others, there was no stopping!
How do you empower women around you within your business?
Sharing…… ideas, encouragement and freedom to create.
What are the challenges you face in being a sustainable brand and how do you overcome them?
We are quite unique in what we do and our biggest challenge is how we are understood.
As a working mother what does your typical day look like?
It’s busy and unpredictable. I always start early and cram as much into the mornings as possible. I like to be free and available to give my attention to helping other family members in the afternoon and evenings. I also set daily targets and I am realistic about what I can achieve.
How do you rejuvenate yourself to remain innovative?
I am a very visual person and love trips to galleries, creative workshops, painting classes, all help to reset my mind.
What are the struggles you face being a working mom and how do you overcome them?
Tiredness….. but I find physical exercise is the perfect remedy, the dog always needs a walk, but I also love to run and work out in the gym.
What are your plans for your brand/business in the year 2022?
A new collection of designs, lots of teaching workshops and rethink my shop products.
Which other women-owned business do you admire the most and why?
Artists led business, because these women are the creativity behind their brands and not scared to work hard.
What impact do you want to have on the fashion world?
To be recognised for my fabric designs.
What advice would you give to a woman entrepreneur on starting her own fashion brand?
Do what you love and follow your heart.
We hope you enjoy our Women's day interview series. On Friday we will present you another women-owned business.
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