A New Chapter
- IMAIMA
- 1 day ago
- 2 min read
ÏMAIMA is now part of The Conscious Store by P&C at Potsdamer Platz! This is more than just a pop-up; it’s an incredible opportunity for our small brand to showcase our collection, to invite you to experience our hand-embroidered pieces in person, and to connect with you beyond the digital space.

As a designer and founder, I’ve always believed in the magic of craftsmanship—the touch of fine embroidery, the beauty of slow fashion, and the stories woven into every piece. But I know that buying online doesn’t always allow you to feel what makes ÏMAIMA so special. This pop-up is for everyone who has ever wanted to run their fingers over our detailed embroidery, to see the movement of the fabrics, and to truly experience the artistry behind our collections.
What makes this moment even more meaningful? These are the last available sizes of some of our most beloved designs, and we’re offering special in-store prices—a rare chance to own an ÏMAIMA piece with exclusive access. One of the highlights is the Niala Skirt, a piece that perfectly embodies the delicate handwork and timeless aesthetic we stand for.

I’m beyond grateful for this opportunity and for everyone who has supported ÏMAIMA—from our artisans in Jaipur to every single one of you who believes in slow, meaningful fashion. And speaking of sustainability, I’m excited to share that we’ve partnered with COSH! to bring even more transparency to our process.
You can explore our sustainability score and learn more about our values here.
To my ÏMAIMA folks,
I hope you’ll follow along on this journey. Your support means everything, and I can’t wait to share more with you—both in-person at The Conscious Store and online.
See you there!
📍 Find us at The Conscious Store by P&C, Potsdamer Platz
Follow us on Instagram: @iimaimaofficial

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